Guess who

In three words; minimal,modern, practical.

Everything in Muji is there for a purpose, every item beautifully engineered to make your working (and lesuire) life less stressful and more good looking. 

I would describe Muji as the ultimate Japenese lifestyle shop, and am increasingly surprised to discover that it is not well known amongst more people in the south.- maybe in the north as well but I've not been there to question people's stationary needs. More People should know about it, the prices are very good for what you get ( averaging £1.50- £6 for good quality sketch and notebooks to £8 - £15 for items of clothing) the stationary- pens and most drawing media are all note-worthy. Muji is big on recycling and avoiding waste from packaging, which actually works really well for them because I think the simple plain packaging is some of the best non-prententious anti-packaging I've seen. and it's really beautiful too.

There is no particular consumer profile so to speak - everyone needs filing aides, soap dispensers, slippers and a multi-functional laptop cases - though I'd like to think that Muji is favoured highly by the whole-house-painted-white designer/arty types who buy all their furniture from Habitat. It's a kind of feeling you get when you walk in. Calm colours, no backing track playing, everything's steel and white. No matter how busy the shop is, you are able to locate the item you need swiftly ( grab a few more things that catch your eye on the way to the till) pay and leave. This is due to the extreme practicality and organisation of the shop layout. Which as you can see; is practical and organised. 

In some ways I'd love to see Muji becoming more of a household name, because it really is a great little shop. But then again, I'm sure the minority of Muji enthusiasts such as myself, would really really hate to see everyone decking out their new all-white houses in Muji stuff just 'because it's cool,'